Hyper-local Micro-influencer campaigns focused on Prom
Within the circles of Influencer marketing, it’s no secret that popular students at a particular high school have much more influence than celebrities with respect to driving foot traffic for local sales. The “Regina George” of each school plays an outsized role in influencing purchase decisions made by other students from said high school. When many of these influencer types are combined, it can move the needle on prom shopping in an entire region…or a country. Our influencer program called Promfluence satisfies this opportunity.